Pengaruh Academic Stress terhadap Perilaku Konsumtif Mahasiswa Akuntansidengan Financial Attitude sebagai Variabel Moderasi(Studi pada Mahasiswa Akuntansi Universitas Terbuka)

Abstract

This study aims to analyze the effect of academic stress on consumer behavior with financial attitude as a
moderating variable in Accounting Students of Universitas Terbuka. Purposive sampling technique was used
in this study to determine the number of respondents needed. From the Slovin formula calculation, the
required sample size was 100 people. This study used a quantitative approach with SEM-PLS analysis
consisting of Measurement Model analysis and Structural Model analysis. The results showed that academic
stress had a positive effect on consumer behavior. Conversely, financial attitude had a negative effect on
consumer behavior. And financial attitude could not moderate the relationship between academic stress and
consumer behavior